Retail Rice Insights & Trends

Harvest has wrapped up – what does that mean for the market? We sat down with Mark Holt, Vice President of Sales & Marketing to find out!

Rice has been one of the world’s most important and enjoyed staples for thousands of years.

When it comes to shopping for and purchasing rice, there are a lot of factors that play a part in getting that bag of rice from the shelf to the cart and ultimately, the table.

We got the scoop of all the latest food trends and compiled them here, just for you. From foreign flavors to cool colors, everything you need to know about 2020 is right here

A Riceland study of 3,000 rice shoppers reveals the types of claims that resonate most with consumers by demographic group and channel.

When it comes to choosing their rice, consumers have a lot of options and the choices seem to be growing by the minute.

Take a trip down the rice aisle of any local grocery store and you’re going to see a variety of new and exotic offerings.

As we know, not all rice shoppers are alike. Some consumers purchase rice once a week while others can go months without purchasing a bag of rice.

Whether you’re seeking a restaurant with the latest food trends or ordering the same dish at the same place you always go to, each rice diner has their own unique restaurant selection and dish consumption habits.

Whether you cook rice to showcase your cultural heritage or you only know how to prepare a few recipes and use rice for a quick meal solution, each rice consumer has their own unique buying and consumption habits.

As we know, not all diners are alike. Some order the same rice dishes once a week while others can go months without ever eating a meal that contains rice.

While it’s easy to measure which rice dishes diners order, it’s difficult to know the benefits consumers are seeking with their order.

While it’s easy to measure which rice products shoppers are investing it, it’s difficult to know the benefits consumers are seeking.