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Chicken Satay Curry

Important Insights On Dining Behavior

Not all rice dishes are treated equally. Riceland conducted a national study of over 3,000 rice diners to gain insights into their rice preferences when dining in or ordering out. The results show that there are many different factors that contribute to the choices diners make, the dishes they seek out and what they’re willing to pay.  The average diner spends $49 per month on rice dishes when dining. Let’s dig into and break down these dining behaviors to get a better understanding of how to keep menus fresh and relevant to your diners as well as help drive check. 

Percentage of Insights On Dining Behavior

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To learn more about the results of this study and how Riceland is helping operators align their menus and offerings to boost business, while satisfying diners’ varying tastes and preferences, contact your Riceland sales representative or reach out to our sales team.